Privacy Policy
Last Updated: June 2026
What Goodfellow & Co Collects When You Visit Our Men’s Apparel Site
At Goodfellow & Co, we take your privacy seriously. When you visit our men’s apparel site, we collect certain information to improve your experience and operate our business effectively.
Information you provide directly:
- Name and email address when you submit our contact form or subscribe to updates about our men’s tees, slides, and apparel collections
Information collected automatically:
- Device type, browser, and operating system
- IP address and approximate geographic location
- Pages visited, time spent on site, and navigation patterns
- Referral source (how you found Goodfellow & Co)
This data is collected through cookies and analytics tools to help us understand how visitors engage with our men’s apparel content.
Information from third parties:
- Affiliate tracking data from Amazon Associates when you click our product links
- Analytics data from Google Analytics
How Goodfellow & Co Uses Your Information
We use the information we collect to:
- Operate and improve our men’s apparel site and user experience
- Respond to your inquiries and contact form submissions
- Send you communications about Goodfellow & Co products, guides, and updates (only if you’ve opted in)
- Analyze site traffic and user behavior to enhance our content and navigation
- Comply with legal obligations and industry regulations
- Maintain site security and prevent fraud or unauthorized access
- Track affiliate referrals to Amazon.com for our men’s tees, jeans, slides, and other apparel products
Cookies and Tracking Technologies at Goodfellow & Co
Goodfellow & Co uses cookies and similar tracking technologies to deliver a better browsing experience and measure site performance. Here’s what we use:
Essential cookies: Required for basic site functionality, including navigation and secure form submissions.
Analytics cookies: We use Google Analytics to track site usage, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand how visitors interact with our men’s apparel content.
Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases made through our affiliate links. This allows us to earn commissions on men’s tees, slides, jeans, and other products you purchase on Amazon.com after clicking our links.
You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality and your ability to access certain features.
How Goodfellow & Co Shares Your Information
We may share your information with:
- Service providers: Third-party partners who help us operate the site, including hosting services and analytics platforms
- Amazon.com: As part of the Amazon Associates Program, affiliate tracking data is shared to attribute purchases
- Law enforcement or government authorities: When required by law, court order, or legal process
- Acquirers or successors: In the event of a business transfer, merger, or acquisition involving Goodfellow & Co
Goodfellow & Co does not sell your personal information to third parties.
Data Security at Goodfellow & Co
We implement reasonable technical and organizational security measures to protect your information from unauthorized access, loss, or misuse. This includes SSL encryption for data transmission and secure storage practices.
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security against all potential threats.
Your Privacy Rights Under GDPR, CCPA, and State Laws
Rights for all users:
- Access the personal information Goodfellow & Co holds about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Request restriction of processing in certain circumstances
Additional rights for EU/EEA residents under GDPR:
- Right to access, rectification, and erasure of your data
- Right to restrict processing and data portability
- Right to object to processing based on legitimate interests
- Right to withdraw consent at any time (does not affect prior processing)
- Right to lodge a complaint with your local data protection supervisory authority
Additional rights for California residents under CCPA/CPRA:
- Know what personal information is collected and how it’s used by Goodfellow & Co
- Know whether personal information is sold or disclosed to third parties and to whom
- Opt out of the sale or sharing of personal information (we do not sell personal information)
- Request deletion of personal information we’ve collected
- Request correction of inaccurate personal information
- Limit use and disclosure of sensitive personal information
- Non-discrimination for exercising your privacy rights
Additional rights for Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) residents:
- Rights to access, correction, deletion, and data portability
- Right to opt out of targeted advertising and sale of personal information
- Rights are substantially similar to CCPA rights, subject to state-specific provisions and exemptions
How to exercise your rights: Submit a privacy request by emailing us at the address listed in the Contact section below, or use the contact form on this site. We will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your privacy and security.
Children’s Privacy and COPPA Compliance
Goodfellow & Co is a men’s apparel site focused on adult consumers. This site is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete any information collected from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).
Third-Party Links Beyond Goodfellow & Co
This site contains links to Amazon.com and other third-party websites where you can purchase the men’s tees, slides, jeans, and apparel we feature. Goodfellow & Co is not responsible for the privacy practices, content, or accuracy of any third-party site.
We encourage you to review the privacy policies of any third-party website you visit. Your interactions with external sites are governed by their own terms and policies, not by this Privacy Policy.
International Data Transfers for Goodfellow & Co Users
Goodfellow & Co operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US.
We take steps to ensure adequate protections are in place for such international data transfers, in compliance with applicable law, including GDPR requirements for EU/EEA data subjects.
How Long Goodfellow & Co Retains Your Data
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Contact form submissions are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies. Affiliate tracking data is retained in accordance with Amazon Associates Program requirements.
Email Communications from Goodfellow & Co
If you subscribe to communications from Goodfellow & Co, you will receive periodic emails about our men’s apparel collections, new product guides, style tips, and site updates.
You may unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly using the information in the Contact section below. Unsubscribing from marketing emails does not affect transactional or service-related communications.
Do Not Track Signals
Some browsers transmit “Do Not Track” signals to websites. At this time, Goodfellow & Co does not respond to Do Not Track browser signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.
Changes to This Privacy Policy
Goodfellow & Co may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page.
Material changes to this Privacy Policy will be communicated with reasonable notice, such as through a prominent announcement on our site or via email if you’ve subscribed to communications. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how Goodfellow & Co collects, uses, and protects your information.
Contact Goodfellow & Co About Privacy
To exercise your privacy rights, ask questions about this Privacy Policy, or address any privacy concerns, contact us at:
1247 Market Street, Suite 320
Denver, CO 80202
United States
Email: hello@goodfellowshop.com
California “Shine the Light” Law
California Civil Code Section 1798.83 permits California residents to request information about personal information Goodfellow & Co has shared with third parties for their direct marketing purposes.
To make such a request, contact us using the information provided in the Contact section above. We will respond to your request in accordance with California law.
Consent to This Privacy Policy
By using Goodfellow & Co’s men’s apparel site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree to these terms, please do not use this site.
